2021 sees the inauguration of the Sterling Cup to raise funds and awareness for Cancer Charities and victims in the UK.

Cancer treatment can be an expense that is out of the reach of most sufferers, should they need to pay for it themselves. The Sterling Cup aims to raise the money for the treatment, travel expenses, and living costs that will need to be covered while treatment is ongoing in addition to providing funds to charities that will have a direct impact in assisting people affected by this disease.